EXCLUSIVE: Top Samsung Mobile Executive Quits Hunt For New Head

The Vice President, of Samsung Australia’s Mobile Division, Prasad Gokhale has quit after just 32 months in the role.

At this stage it’s not known which role he is taking up or whether he has an actual role to go to.

A former Vodafone executive, Gokhale was responsible for the successful launch of the Samsung Galaxy S7 in Australia.

Unlike his predecessor Tyler McGee, Prasad was never comfortable when doing media interviews.

Gokhale will depart Samsung Australia August 5, 2016. The decision to depart was made by Mr. Gokhale said a Samsung spokesperson.

Samsung Electronics Australia, President, Harry Lee, said: “We thank Prasad for his contribution to Samsung over the last two and a half years. During his tenure, Prasad has led the launch of numerous flagship Samsung mobile products as well as new product categories and services such as wearables, virtual reality and mobile payments.

“Prasad’s passion for consumers and strategic alliances with partners has seen Samsung continue to be a leader within Australia and ensures we are well positioned for the future. We appreciate Prasad’s dedication to Samsung and wish him every success in his future endeavours,” said Mr. Lee.

Gokhale said “When I joined Samsung, my objective was to transform the Mobile Division into a more customer-centric business. We have overhauled the way we interact with our consumers; from our service and after-sales support, to marketing communication, and retail execution. I’m proud to have launched these innovations in Australia and driving strategies to ensure these products and services meet the needs of businesses and consumers in this country.

“The Galaxy S7 was the most successful launch of any Samsung Galaxy smartphone in Australia, achieving our highest market share. On this note, I feel that I have achieved the goals that I set when I accepted the position at Samsung Australia.

“I leave the business having established an excellent team and solidifying commercial relationships, which I believe will help to drive the next stage of Samsung’s growth in Australia. I look forward to supporting the team in the lead up to my departure,” said Mr. Gokhale.

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David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.