Home > Breaking News > UPDATED: EXCLUSIVE: Qualifi Take Klipsch From Powermove

UPDATED: EXCLUSIVE: Qualifi Take Klipsch From Powermove

EXCLUSIVE: Qualifi the distributor of Marantz, Heos and Denon products in Australia is set to be appointed as the new distributor of Klipsch in Australia.

The appointment is set to be announced next week.

Michael Henriksen, QualiFi CEO said that his Company had been negotiating with Klipsch for several months. “we are looking forward to distributing the brand which when combined with the other products we distribute for the Klipsch Group allows us to gain some significant operational benefits such as shipping. Instead of 20ft containers we can now bring in 40 foot containers from one central warehouse”.

Late yesterday ChannelNews broke the story that Adelaide based distributor Powermove, had lost the Klipsch brand in Australia, the business was worth approximately $10.5 Million.

Klipsch sources confirmed the appointment, Qualifi management who are believed to currently be overseas, have not commented on the appointment.

ChannelNews understands that Indi Imports was also approached to pitch for the Klipsch business but declined due to their appointment as the distributor of the UK Q Acoustics brand.

Qualifi are currently the distributor of the Jamo audio brand which is also owned by the Klipsch Group.

Klipsch is currently set to launch several new products in Australia via Qualifi.

Vince Bonacorsi, Klipsch GM, Asia Pacific, Australia, & New Zealand said “The Australian market is very important to us. Key to our success in this exciting marketplace is defining and executing the correct mix of streamlined distribution, utilizing select retail partners and emphasizing brand control,” noted Paul Jacobs, president and CEO of Klipsch. “This change positions Klipsch Group, Inc. to be able to enhance the global consumer experience for our premium products.”

The company will sever ties with some current distribution partners, including technology distributor Powermove, and streamline its efforts with a single-source continental platform – longtime Klipsch partner QualiFi, simplifying distribution to better align with the manufacturer’s global strategy.

“A core tenet of Klipsch Group’s global strategy is to increase focus in all markets. When we assessed our strategy in Australia, it was apparent to us we needed to simplify the business and streamline our distribution,” he added.

“This will allow us to create a more effective brand image with business partners and consumers.”

Klipsch will begin the process of consolidation to a single Australian distributor immediately.

“QualiFi is a highly respected importer and a long time partner of Klipsch Group. The entire Klipsch team is very excited about working together to build the Klipsch and Jamo brands in Australia,” remarked Bonacorsi.

“Loudspeaker distribution has been the backbone for QualiFi since we started the Jamo distribution in Australia in 1982. From the time Klipsch purchased Jamo in 2005 QualiFi has enjoyed a close relationship and great support from the Klipsch organization. With the recent changes in the traditional loudspeaker market we are very excited to now represent both Jamo and the full suite of innovative Klipsch products which we believe has a huge potential in the Australian market,” said Michael Henriksen, QualiFi CEO.

 

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Recently the Klipsch Reference over-ear Bluetooth headphones won several awards in the USA.

The move to Qualifi will also see an expansion of the Klipsch Pro AV range of speakers in Australia.

Qualifi management are set to meet with Klipsch executives in Australia next week.

The concept of Powermove retaining part of the Klipsch business has been flately rejected by Klipsch sources.

More to follow…

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