EXCLUSIVE: LG, Set To Dump OLED Spruiker David Warner
LG Electronics, who are a long time personal sponsor of disgraced cricketer David Warner is set to pull the plug on their contract with the opening batsman who is accused of being involved in ball tampering during the recent test match in South Africa according to sources.
ChannelNews understands that LG lawyers have been consulted after the Company chose to sponsor Warner, who was set to be involved in the launch of LG’s new TV range. LG chose a sponsorship package with Warner over a deal with Cricket Australia.
Yesterday the Company pointedly refused to back one of the company’s key local ambassadors yesterday.
“As a sponsor of David Warner, we are keeping a close eye on … the ongoing response from Cricket Australia, which will inform actions regarding our partnership,” a spokeswoman said.
“Our ambassadorships are constantly under review, so we are able to make the best decisions for our customers, employees and stakeholders. As a brand that sets out to improve the everyday lives of Australians, our focus is on ensuring our partnerships reflect those values, and that is our priority.”
In a statement when he was first signed up by then LG Marketing Director Lambro Skropidis, Warner said: “When I was first approached about being an ambassador for LG, it was something I was immediately interested in because it’s a brand that I genuinely connect with. I am in love with my LG 4K Ultra HD TV!”
Skropidis also said at the time “The opportunity to host a major global sporting event like the ICC Cricket World Cup comes to Australia and New Zealand once in a blue moon, as a host nation and one of the longest-standing global sponsors of the tournament it’s the prime time for LG Australia to really push the boundaries as far as our marketing activity is concerned”
In 2016 and 2017 LG used Warner as part of their OLED TV marketing campaigner.
“I love my OLED TV” Warner claims in social media content.
Cricket Australia chief executive James Sutherland says head coach Darren Lehmann was not involved in the controversy and will remain in his post.
Sutherland added that the sanctions to be handed down to Smith, Warner and Bancroft within the next 24 hours will be “significant”.