Epson Tops 50 Million EcoTank Printer Sales
Epson has hit a major milestone for its EcoTank high-capacity ink tank printers, with 50 million now sold worldwide.
First launched in Indonesia in 2010, Epson has gradually expanded the market for EcoTank models, reaching 170 countries and regions last year. This business model has seen EcoTank become a big success for Epson, the company says.
“By first establishing a presence in emerging nations and then making inroads into developed economies, Epson has seen its high-capacity ink tank models account for a growing percentage of the total inkjet market each year.
“As a result, Epson, which boasts strong brand recognition and an extensive product line-up, has continued to maintain the top share in the global high-capacity ink tank printer market for ten consecutive years,” it said.
Epson also boasts that its ink tank printers – which cut down on plastic – are good for the environment.
“As well as selling over 50 million units, by saving on plastic, which is the main component of ink cartridges, Epson estimates that CO2 emissions are approximately 166,000 tonnes lower than they would have been if all these units had been cartridge printers,” it said.
Epson launched the latest entry in the Ecotank range – its first wireless all-in-one A3+ wide format home and office printer, the EcoTank Pro ET-16600 – last month.