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Epson Spruik 4K Short Throw Projector Despite Consumer Market Deemed “Not Important”

Epson who have admitted that their core business is not printers or projectors sold in retail stores is set to have a crack at selling a new but expensive short throw Laser Projector.

At an event last night in Sydney the Company showed off their new short throw LS500 Laser Projector which they are hoping to get retailers such as JB Hi Fi or Harvey Norman to stock in Australia despite local executives admitting that “their consumer market was not as important” as their “Pro business”.

Priced at $4,900 the device incorporates the Epson 4K PRO-UHD 3LCD engine which is HDR capable and a delivers a dynamic contrast ratio above 2,500,000:1.

At last nights event Epson executives showed the projector on what they described was an “expensive” screen ($1,000).

The projector has to be placed on a stand or cabinet only centimetres away from away from the wall where the picture is projected up to 304 centimetres or 120” inches.

The Company claims it can be used as a daytime television substitute via the inclusion the unique $1,000 Epson screen.

Epson said that its ‘ambient light rejecting screen,’ incorporates optical layering technology that can produce deep blacks and vivid colours, as well as an overall sharp and bright picture, in nearly any environment, including a living room during the day.

The projector packs a number of high-end features, including the ability to project 4K HDR video at 60Hz, 18 Gbps HDMI 2.0 support, a voice-enabled remote control for using Google Assistant, real-time 12-bit analogue to digital video processing, plus Android TV and the large number of apps available on it. The company plans to offer the LS500 Projection TV with 100-inch and 120-inch screen sizes starting early next year if they can get retailers to range the product.

At last nights event Epson Australia executives went out of their way to stress that the specialist B2B channel and not consumer electronic retailers in Australia were their key focus.

“Consumer is a small part of our business” they said.

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