Electrolux is set to roll out a new range of products this year that the Swedish Company believes will grow sales in the affordable premium appliance market but more importantly deliver a new level of sustainable technology.
Recently the Swedish Company obtained a A328M European Investment Bank (EIB) loan which is being used to fund new cutting edge R&D into sustainable technology.
Electrolux management claim that they plan to use the loan to hone innovations in home appliances such as food preservation, fabric care and dish care, while integrating advanced digital technology across its product line to enhance both functionality and the user experience.
The money has already been earmarked for research and development of new energy efficient appliances that reduce the cost of ownership with the Company set to develop new appliances that have been described as “greener and more digitally advanced than current products”.
EIB Vice President Gelsomina Vigliotti is particularly optimistic about the investment’s impact.
“This agreement highlights our commitment to fostering innovation and sustainability in Europe’s leading industries,” she says.
“Reducing energy consumption and the enhancing sustainability of home appliances are crucial steps towards a greener future.”
Electrolux products sold in Australia in the future will be less expensive to run due to a reduction of both energy consumption and resource utilisation.
With new Electrolux products set to be launched in Australia shortly the new range developed as a result of the loan are slated for 2026 with the development of the new appliances taking place in Pordenone, Italy, which is a critical operational hub for Electrolux.
Despite slowing sales globally European appliance manufacturers believe that they still have an edge over Chinese products when it comes to energy efficient and sustainable products.
Currently the European Union’s ambitious goal is to enhance environmental sustainability and push forward digital transformations by working with brands such as Electrolux.
Thomas Östros Vice President of the EIB who is an avid proponent of Electrolux’s sustainability leadership said, “Through this loan, we continue to support Electrolux in driving the green transition, strengthening Europe’s competitiveness, and contributing to a more sustainable future for both businesses and consumers,” he says.
The arrangement between Electrolux and the EIB is a part of the InvestEU programme, which is set on unlocking over A$650 in additional investment for appliance Companies across Europe by 2027.
This project’s purpose is to provide support for initiatives such as the European Green Deal and widespread digitalisation.
Electrolux already sells highly advanced sustainable products, such as a 90% recyclable vacuum cleaner.
“The support Electrolux Group receives from EIB is important in our work to achieve our second science-based climate target, which was approved by the Science-Based Targets initiative after we had achieved the first target three years ahead of time,” says Elena Breda, the Chief TechnolElectrolux is set to roll out a new range of products that the Swedish Company believes will grow sales in the affordable premium appliance market but more importantly deliver a new level of sustainable technology.
Recently the Swedish Company obtained a A328M European Investment Bank (EIB) loan which is being used to fund new cutting edge R&D into sustainable technology.
Electrolux management claim that they plan to use the loan to hone innovations in home appliances such as food preservation, fabric care and dish care, while integrating advanced digital technology across its product line to enhance both functionality and the user experience.
The money has already been earmarked for research and development of new energy efficient appliances that reduce the cost of ownership with the Company set to develop new appliances that have been described as “greener and more digitally advanced than current products”.
EIB Vice President Gelsomina Vigliotti is particularly optimistic about the investment’s impact.
“This agreement highlights our commitment to fostering innovation and sustainability in Europe’s leading industries,” she says.
“Reducing energy consumption and the enhancing sustainability of home appliances are crucial steps towards a greener future.”
Electrolux products sold in Australia in the future will be less expensive to run due to a reduction of both energy consumption and resource utilisation.
With new Electrolux products set to be launched in Australia shortly the new range developed as a result of the loan are slated for 2026 with the development of the new appliances taking place in Pordenone, Italy, which is a critical operational hub for Electrolux.
Despite slowing sales globally European appliance manufacturers believe that they still have an edge over Chinese products when it comes to energy efficient and sustainable products.
Currently the European Union’s ambitious goal is to enhance environmental sustainability and push forward digital transformations by working with brands such as Electrolux.
Thomas Östros Vice President of the EIB who is an avid proponent of Electrolux’s sustainability leadership said, “Through this loan, we continue to support Electrolux in driving the green transition, strengthening Europe’s competitiveness, and contributing to a more sustainable future for both businesses and consumers,” he says.
The arrangement between Electrolux and the EIB is a part of the InvestEU programme, which is set on unlocking over A$650 in additional investment for appliance Companies across Europe by 2027.
This project’s purpose is to provide support for initiatives such as the European Green Deal and widespread digitalisation.
Electrolux already sells highly advanced sustainable products, such as a 90% recyclable vacuum cleaner.
“The support Electrolux Group receives from EIB is important in our work to achieve our second science-based climate target, which was approved by the Science-Based Targets initiative after we had achieved the first target three years ahead of time,” says Elena Breda, the Chief Technology and Sustainability Officer at Electrolux.
Highlighting the importance of improved efficiency, she mentioned that appliances account for about 85% of their lifecycle CO₂ emissions.
The financing from EIB is just another era in the longstanding partnership between the financial institution and Electrolux, dating back to 1989.
ChannelNews understands that the EIB has funded Electrolux in the past with the latest loan being the Electrolux has been granted from the European Banking group.
“Our focus in the coming years will be to accelerate synergies between technology and sustainability to develop smarter and more resource-efficient products to help consumers live more sustainably,” Elena said.
With this latest investment, Electrolux claims that they are in a better position to blend top-notch performance with substantial sustainability, heralding a new era for household appliances where efficiency and responsibility go hand in hand.
Elena encapsulated this vision aptly, “Our focus is to develop smarter and more resource-efficient products to help consumers live more sustainably.”
ogy and Sustainability Officer at Electrolux.
Highlighting the importance of improved efficiency, she mentioned that appliances account for about 85% of their lifecycle CO₂ emissions.
The financing from EIB is just another era in the longstanding partnership between the financial institution and Electrolux, dating back to 1989.
ChannelNews understands that the EIB has funded Electrolux in the past with the latest loan being the Electrolux has been granted from the European Banking group.
“Our focus in the coming years will be to accelerate synergies between technology and sustainability to develop smarter and more resource-efficient products to help consumers live more sustainably,” Elena said.
With this latest investment, Electrolux claims that they are in a better position to blend top-notch performance with substantial sustainability, heralding a new era for household appliances where efficiency and responsibility go hand in hand.
Elena encapsulated this vision aptly, “Our focus is to develop smarter and more resource-efficient products to help consumers live more sustainably.”
The NSW based Company has been ahead of Chinese brands when it comes to sustainability for several years.
In 2022, they launched the Electrolux 500-900 Series and AEG 5000-9000 Series of built-in refrigerators which featured inner liners made from 70% recycled plastic.
They were the first in the world to incorporate recycled plastic into a refrigerator which was seen as an industry breakthrough. The plastic was sourced from a specialty supplier that collects and refines plastic from discarded refrigerators in Europe.
Research reveals that consumers are worried about food waste with 60% of people throwing away food at least once a week.
The main reason is food passing the before due date, but food waste also occurs due to fresh food going off too quickly which is why the Company is developing new food preservation programs.
