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Lenovo Profits Rise As Microsoft Chooses Yoga 3 Pro Over Surface Pro 3

Lenovo Profits Rise As Microsoft Chooses Yoga 3 Pro Over Surface Pro 3

The Company who is already a major player in the Australian business to business market is expected to report a net profit of $260.3 million for the three months through September, up from $219.7 million a year earlier, according to a poll of analysts surveyed by Thomson Reuters.

Revenues are set to climb to $11.32 billion up from $9.77 billion a year earlier.

Earlier this week Microsoft chose to take on Apple’s MacBook Air not with their own Surface Pro 3, instead the giant software Company chose the new Lenovo Yoga 3 Pro which was launched in Australian retail stores JB Hi Fi and Harvey
 Norman last week.

Also last week Lenovo completed its $2.91 billion acquisition of Motorola Mobility with the PC giant who is teaching the likes of Hewlett Packard, Dell and Toshiba how to operate in the PC marketplace set to enter the Australian smartphone market next year with both a Motorola and Lenovo smartphone offering. 

Combined with Motorola, Lenovo is now the world’s third-largest smartphone maker, according to research firms. Lenovo is already one of the largest smartphone makers in China, and the company has been expanding rapidly overseas for the past year, especially in emerging markets such as Southeast Asia and Eastern Europe. Motorola will continue to sell smartphones under its own brand name.

 Analysts are closely monitoring developments in Lenovo’s own smartphone strategy, and how well it can coexist with Motorola. Motorola will likely expand into more markets around the world under the Lenovo umbrella, and analysts will be watching for product launch plans.

Now seen as the innovator in the PC market using design teams based in the USA the Chinese Company is seen as “breadth of fresh air” by retailers.

Richard Murray the CEO of JB Hi Fi said “Lenovo is a key brand for us, we have great expectations for their products which are right up their”.

Cameron Trainer another senior JB HI Fi executive said “The Lenovo brand is stunning we have been working behind the scenes with them for some time and we are very bullish about the growth that the brand can deliver in the PC market”. 

In an interesting Microsoft ad now available on YouTube the weaknesses and the strengths between the Mac Book Air and the Lenovo Yoga 3 Pro are played off. Quite literally, both the devices dance around each other as Microsoft rejects their own offering in an effort to prove the value of Windows running on a PC platform.
 
According to the video, Apple MacBook Air comes with a 16 mm thickness, whereas the Lenovo Yoga 3 is only 13 mm thick. It also showcases how Mac cannot perform the Yoga 3 Pro’s “tent” move. And how the Apple device does not have a touch-screen yet and also how Mac can never be called a tablet.


The Lenovo Yoga Pro 3 also has a “killer” display claims Microsoft as well as a high-resolution touchscreen display.