Dyson appears to have another hit on its hands, with strong consumer demand for its new HushJet Mini Cool fan forcing the company to repeatedly restock just months after its launch.

Dyson’s first portable, bladeless handheld fan retails for A$169 and has reportedly been selling out within hours of being restocked at major US retailers as consumers seek relief from record summer heat.

According to the British tech giant, demand has exceeded internal forecasts since the product was announced in April.

“The consumer reception has been incredible and exceeded Dyson’s expectations,” a company spokesperson said, adding that additional inventory and new colour options are planned in the coming weeks.

It’s a notable performance given the product’s premium pricing.

Battery-powered handheld fans typically retail for less than A$50, placing Dyson’s latest offering at the premium end of the market. Yet the company’s brand, design and engineering appear to be convincing consumers to spend significantly more.

The HushJet Mini Cool weighs just 212 grams and is powered by Dyson’s proprietary brushless DC motor, spinning at up to 65,000rpm. It delivers five airflow settings, plus a Boost mode capable of producing airflow speeds of up to 55mph. The device can also be used handheld, worn around the neck or placed on a charging stand for desktop use.

The launch also expands Dyson’s portfolio beyond its established vacuum cleaners, air purifiers and personal care devices, into a category traditionally dominated by low-cost manufacturers.

Early reviews, however, suggest the HushJet Mini is not without compromises.

Reviewers have praised its compact design and powerful airflow, but noted that the fan is considerably louder than its name suggests. Also, when using its maximum power, the battery life is sometimes noted as falling short of expectations.

Even so, the combination of Dyson’s engineering credentials and premium positioning appears to be resonating with consumers.

And for appliance retailers, this strong early demand also highlights a growing opportunity in higher-margin personal cooling products, particularly as consumers seek relief from ongoing record high summer temperatures.