Reports out of TechCrunch and Luminous Landscape say that Chinese Drone player DJI has quietly bought a majority stake in the Swedish camera giant Hasselblad.
Last year, DJI took on a minority stake in the high-end camera company. As part of that partnership, DJI’s drones gained access to better camera-tech and Hasselblad was able to bring to market its X1D mirrorless compact camera.
However, reports now say that the Ventizz, the venture firm who bought Hasselblad in 2011, are looking to back out of the camera.
Report say Ventizz have sold off their stake to DJI, leaving the drone manufacturer with a controlling share of the company.
A spokesperson from DJI told TechCrunch that “we have no further news about DJI’s partnership with Hasselblad. We will continue to work together to push forward world-class imaging to creators around the world.”
Hasselblad has not commented on the reports.
