Daniel Ek Announced Spotify’s Live Audio Clubhouse Competitor, And Outlines His Plans
Clubhouse’s phenomenal rise has prompted a slew of imitators to jump in on the live streaming audio craze (which older readers may know as ‘radio’).
Spotify recently bought one of these Clubhouse clones, Locker Room, and has announced it will be rebranded to Spotify Greenroom. CEO Daniel Ek made the announcement on Spotify’s ‘For The Record’ podcast.
“Just like Stories with video, where every major platform has them as one way for its audience to communicate with each other, I see live audio similarly,” he explained. “I expect all the platforms to have it.”
With a 365 million-strong userbase to boot, Spotify are starting this race with a substantial lead.