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D-Link Partners With Leading SMB IT Industry Association

D-Link Australia has reaffirmed its support for the small and medium business channel through an investment in SMBiT Professionals.

Described as the country’s leading industry association for IT business owners and professionals specialising in IT solutions for SMB, SMBiT Professionals was established in 2011 and currently represents over 260 members.

D-Link ANZ MD Graeme Reardon said that it made “perfect sense” for D-Link to partner with SMBiT Professionals considering the rapid growth and large membership of the organisation.

“This partnership will allow us to build on the established relationships with SMBiT Professional members that we already have in place, whilst expanding our reach across the wider membership base,” Mr Reardon said.

D-Link is promoting a number of benefits for resellers in its focus on the SMB channel, including the above-average margins and profitability of the company’s dedicated SMB portfolio that includes a wide range of surveillance, wireless, switching and storage solutions.

“We have found that whilst other companies may specialise in certain areas, D-Link’s breadth of SMB products can help deliver a single-vendor solution to SMBs in a way that can truly benefit their business should the need arise. They also benefit from the associated simplicity in dealing with one vendor to support these solutions and dedicated local engineers that go on-site to support our reseller community,” Mr Reardon said.

D-Link will collaborate with the members of SMBiT Professionals in the development of a collective knowledge bank of best-practice solutions and expert opinions, allowing the company to formulate its product planning, commercial business models and go-to-market strategies into next year.


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