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Samsung Lifts Investment In UHD 4K LED Over OLED

By David Richards| 25 Mar 2014


	Shortly Samsung Australia will roll out a new range of premium UHD 4K TV’s. Explaining why the Company sees UHD LCD TV’s as a better bet than OLED a Company official said “Samsung Display is still struggling to improve production yield defect rates in OLED panels as a result he company is putting more resources into strengthening its research and development (R&D) activities for large-sized OLED TVs”. “Higher costs are still another headache. As Samsung Electronics remains bullish about the outlook for UHD TVs, Samsung Display plans to increase its investment in LCD panels for UHD TVs by up to 14 percent,” they added. “Higher costs are still another headache. As Samsung Electronics remains bullish about the outlook for UHD TVs, Samsung Display plans to increase its investment in LCD panels for UHD TVs by up to 14 percent,” he added. An LG official said “We are having no problems with OLED production and we are confident that consumers will enjoy the OLED TV’s that we will release this year”. The increase in investment comes after Samsung Electronics, the world’s biggest TV manufacturer, shifted its focus from OLED TVs to LCD-based UHD TVs, which it identified as the next cash cow in the TV segment. According to DisplaySearch, a market research firm, Samsung Display will increase its annual shipment for UHD LCDs to 4.6 million units by this year from the 200,000 that it shipped last year. The additional investment in LCDs will go mainly to its large LCD plant in Suzhou, southern China. Samsung Electronics co-CEO Yoon Boo-keun said the world’s top TV manufacturer expects the supply and demand in the global TV market to balance, given the healthy demand for premium TVs in developed and emerging markets.

About Post Author

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.