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CES 2020: Ivanka Trump Selection Slammed

CES 2020 organisers have been accused of ‘insulting’ the world’s biggest tech show by appointing Ivanka Trump as a keynote speaker, after years of criticism for overlooking women in technology.

The Consumer Electronics Show (CES) is the biggest global event, showcasing the leading developments for technology from the biggest brands, including Sony, LG, Samsung, Microsoft, and Intel. It attracts tech executives, journalists and industry insiders across the globe every year to attend the event.

The show boasts of the latest technological advancements, giving thousands of start-ups a platform to promote new gadgets intended for market release in the near future. It also showcases the latest electronic cars, driverless cars and artificial intelligence.

CES 2020 Promotional Material

Appearing alongside Gary Shapiro, CEO and president of the Consumer Technology Association (CTA), is Ivanka Trump – daughter of the President of the United States, Donald Trump.

She’s set to discuss technology and innovation that will surely be reported extensively across the world.

Ms Trump is not equipped with a background in technology – she has a degree in economics from the University of Pennsylvania, has worked in real estate as a project manager, as a model, and in the fashion industry.

But she has been selected on the grounds of being an advisor to President Donald Trump, to deliver a keynote address on The Path to the Future of Work.

(AP Photo/Andrew Harnik)

‘Tech innovations have unleashed millions of jobs and industry has the responsibility to train America’s workers – now more than ever,’ says the CES 2020 keynote material.

‘Ivanka Trump serves as an Advisor to the President and heads the White House’s Office of Economic Initiatives and Entrepreneurship. In her role, she focuses on economic growth and job creation by advocating pro-growth, economic policies.

‘Ms. Trump has championed the President’s economic agenda, advocating for tax cuts, deregulation, workforce development, and expanding entrepreneurship.’

(AP Photo/Andrew Harnik)

But not everyone is pleased with her selection, with some in the media criticising the move.

The Express newspaper in the UK labelled the move as ‘a terrible choice,’ while Investment site Inc claimed CES 2020 was compromising its brand ‘with an unexpected speaker.’

‘The selection of Donald Trump’s daughter and top adviser exposes the vast electronics expo to charges that when, finally, it invites a female keynote speaker, it invites one with limited experience in technology,’ wrote The Guardian.

Ivanka Trump Selection Criticism

Ivanka Trump slammed online

Tech commentator, Rachel Sklar, also jumped on the widespread criticisms, tweeting:

‘This is a terrible choice on so many levels but also – what an insult to the YEARS AND YEARS of protesting how few women were invited to keynote & being told it was a pipeline problem while similarly-situated men were elevated. There are so many great, qualified women. Shame.’

But CES’ president is standing in support of Ms Trump, saying that CES welcomes her as a keynote speaker in a statement.

‘We welcome her to the CES keynote stage, as she shares her vision for technology’s role in creating and enabling the workforce of the future,’ the statement read.

‘As a business leader and entrepreneur, Ivanka Trump is an advocate for creating family-sustaining jobs through workforce development, education and skills training.’

CES 2020 runs from January 7 until January 10 and is hosted in Las Vegas.

CES 2020 Promotional Material



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