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CES 2017: Fitbit Focus On Software Upgrades

Fitbit has announced that the company will be updating its app (which recently soared to the top of Apple’s App Store) with a slew of new features.

“Since joining the Fitbit family in 2014, we’ve known the marriage of wearables and our dynamic video workouts would lead to more effective and relevant fitness programs,” said Mike Maser, Co-Founder and VP of Fitstar by Fitbit.

“The redesigned Fitstar Personal Trainer app takes the next step in realising this vision. For example, by intelligently matching your Fitbit-tracked activities with Fitstar’s huge array of content, we’re delivering smarter guidance that allows people to target specific muscle groups in order to reach their goals faster,” he said.

The company says their new Fitstar Personal Trainer app will allow users “to get fit anytime, anywhere, whether at home or on the go with adaptive video workouts that evolve as you progress.”

It will track user feedback to ensure each routine is built to match fitness level, strength and stamina.

Fitbit also announced some software upgrades coming to their Fitbit Blaze and Fitbit Charge 2.

Owners of both fitness bands will now be able to set personal goals based on insights from the data and heath tracked by the wearable tech.

The Blaze will receive three new clock faces as well as new Cardio Fitness Level and Relax guided breathing sessions, which the company says will allow users to play a more active role in their health and wellness.

The Charge 2 on the other hand, will receive a slew of new features from the ability to pause and resume workouts, a new heart rate zone visualisation, guided breathing session feedback, battery life Indicator, a new clock face and do not disturb function.

Fitbit’s Fitstar Personal Trainer app is available now on iOS and Android.

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