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Canon Bumps Standard Manufacturers’ Warranty To 5 Years

Canon has announced it is offering a new five-year standard manufacturers’ warranty for products in its mirrorless, DSLR, digital video camera and lens product ranges from today.

The catalyst for the expansion of the company’s standard manufacturers’ warranty was a recent independent survey that Canon undertook in relation to warranty expectations of Australian consumers.

Canon Australia independently commissioned the Consumer Warranty Expectations Survey 2019 and found that the country’s adult consumers link the length of a manufacturer warranty to brand trust, good value and product quality.

The survey was conducted on the YouGov Galaxy Research online national omnibus between November 7-12, 2019. The Australian nationally representative sample of 1,098 adults aged 18+ was weighted

Almost nine in 10 (87%) of Australian respondents agree that a longer manufacturer warranty means a higher product quality and that a longer manufacturer warranty gives them certainty that what they buy is of good value.

The research also reveals Australian consumers consider brands that offer manufacturer warranty periods longer than competitors more trustworthy (87%).

Furthermore, most Australian respondents (89%) consider larger than average manufacturer warranty periods proof that a brand is confident in the quality of its products.

According to Jason McLean, director – consumer imaging, Canon Australia, the company’s new five-year camera warranty for mirrorless, DSLR, digital video camera and lens product ranges responds to Australian consumers’ expectations for longer warranties to apply to higher-end products that represent a significant investment.

“Consumer expectations have evolved due to the rise of a new ‘transient goods’ mindset and consumer electronic brands setting low expectations for the quality of their products by offering shorter than appropriate warranties,” McLean said.

“It is time for brands in the industry to modernise their manufacturer warranties to reflect consumer expectations of quality, trust and good value.”

“At the end of the day, every brand should be providing products that offer the most value and the best possible experience to its consumers.”

“If Aussie consumer electronic brands are confident in the quality of their higher-end products, why wouldn’t they follow our lead in backing it with an appropriate manufacturer warranty?”

For more information on Canon Australia’s five-year warranty, click here.

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