With a wide-variety of reliable brands available at low prices, friendly and helpful staff, and an enviable pivot during COVID-19, Bunnings has taken the title of Australia’s strongest brand, edging out Woolworths and Officeworks, who rounded out the top three.
This is according to Brand Finance Australia’s annual analysis, which take in to account brand loyalty, staff satisfaction, marketing clout, customer familiarity, service, value for money, and corporate reputation.
Bunnings managing director Mike Schneider (pictured below) said the win is a credit to the entire Bunnings workforce, “who provide friendly and helpful service every day and often go above and beyond to make sure customers have the best experience – whether that’s in store, online or out in their local community”
“Even during a really challenging period for all Australians, the resilience, care and support our team have demonstrated is testament to the importance of creating a people-first culture, and why our team remains the heart of the Bunnings brand,” he said.
Brand Finance Australia managing director Mark Crowe said consumers valued the hardware giant’s dedication to innovation, quality, and cusomer service. “Responding to residential and trade demand, along with aiding the vaccination rollout has not gone unnoticed by consumers”, he explained.