Breville Loses Key Brand As Philips Consolidates
After 15 years of working with Breville to distribute its Mens, Beauty and Garment Care products, Philips will be moving the distribution of its consumer product portfolio in-house.
“The change will see an end to the distribution partnership with Breville in ANZ and a move to a focused, specialist distribution partnership with BPM for its Mother and Childcare portfolio in Australia,” the company says.
According to Chris Kerr, General Manager for Philips Personal Health ANZ, a number of factors make this the right time for Philips to centralise its market strategy.
In particular, he cites a changing retail landscape, Phillips’ own relationships with retail partners and customers along with the company’s commitment to have a range of products that “empower customers to stay healthy, live well and enjoy life.”
The new arrangement will come into effect when Breville existing agreement with Philips ANZ expires on 31 May 2017.
Breville says the expiration of the agreement “is expected to have an insignificant impact on the FY2017 earnings result and immaterial impact on the FY2018 earnings result.”
“We wish Philips the best of luck as they continue to deliver and support the ANZ consumer in years to come,” Breville’s Mark O’Kelly said.