BREAKING NEWS: Sony Dumps Directed Electronics After Top Manager Axed

Melbourne based distributor Directed Electronics Australia, has been dumped by Sony after they were linked to the sudden exit of the Japanese Companies former head of consumer products.

The Sony business was believed to be worth over $30M a year to DEA with the business now concentrating on selling questionable Chinese Eufy security cameras and Chinese headphones from Anker.

Directed Electronics management are believed to have been directly linked with Abel Makhraz the former head of Sony Consumer Electronics Division who was “Suddenly walked to the door” late last year according to Sony insiders.

Makhraz seen below had been with Sony since 2006.

DEA management have not commented but observers are claiming the move is a major blow for the business.

ChannelNews understands that all the Sony consumer business has now gone to Ingram Micro with Audio Active responsible for sales of the Companies Pro and top end display solutions spanning projectors and Sony premium TVs for custom installers.

More to Follow.

About Post Author

David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.