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BREAKING NEWS: Lenovo Consumer Channel Boss Gets Promoted

In a major restructure Lenovo Australia has announce the appointment of Brendan Lau as manager of both their consumer and B2B channels.

Hired from Hewlett Packard Lau was responsible for launching Lenovo into the consumer channel in Australia.

Now he takes on responsibility for the B2B channel where brands such as Lenovo, Acer and Asus are witnessing growing demand for PC products, gaming products and a new generation of notebooks.

Lau has been appointed to the newly created role of PC & Smart Devices (PCSD) Consumer & SMB Director.

In this role, Lau will lead the PCSD Consumer and SMB divisions.

This new role was conceived to align with Lenovo’s recent structural changes announced globally at the beginning of Q1 FY1718.

Lau will look after all aspects of Lenovo’s Retail and SMB channel strategy to help drive retailer and business partner growth. His focus will cover end-consumers from the workplace to the home ensuring that Lenovo continues to take an innovative and customer centric approach to its offerings.

“Brendan played a critical role in the launch of Lenovo’s consumer division in ANZ nearly three years ago, growing the business to become the major challenger brand it is today in the market. It only seems fitting that we harness this expertise and knowledge to this broader role,” said Matt Codrington, Managing Director of Lenovo, ANZ. “Lenovo’s commitment to the channel is unparalleled in the ANZ market and as we continue to strengthen Lenovo’s channel engagement and customer centric approach to innovation we believe this new role will further support our business partners’ growth.”

“I am excited about the opportunity to work collaboratively with our channel community to strengthen our existing business partnerships and plan together to enable future growth,” said Lau.

According to Lenovo Australia CEO Matt Codrington the promotion is effective immediately.

Codrington said that he is “more than happy with the performance of Lenovo” during the past quarter across both their B2B and consumer business.

In other news Lenovo is tipped to show a new retro Think Pad at IFA 2017.

The 25th anniversary 700C B2B laptop is will be part of the 25th anniversary celebrations by the Chinese Company who took over the former IBM Think Pad brand in 2010.

David Hill, Lenovo chief design officer, said recently in a company blog post. “Yes, Lenovo will be making a special edition ThinkPad as part of the 25th anniversary celebration.

It’s aimed at enthusiasts and super fans that were kind enough to share their thoughts about what the laptop might be.”

Back 25 years ago the device which today would cost over $7,000 to buy was powered by a 25MHz 486 SLC and it came with your choice of four or 8MBs of memory.

This “performance” laptop came with a 640×480 resolution 10.4-inch VGA display and had a 120MB hard-drive.

The new version which Lau could end up flogging to retailers will come with black rubberized coating, three TrackPoint caps, and a “keyboard to die for.” Said Hill.

It will not cost $7,000.


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