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Intel Pulls The Plug On Vivid Festival As Executives Quit

Intel who saw their local CEO quit to join Amazon followed by the exit of several senior local executives, has now pulled the plug on their sponsorship if the 2019 Vivid Light festival in Sydney after more than 9 years as a major sponsor.

Earlier today Destinations NSW announced the sponsors for the Vivid Sydney, festival of light of which Intel has been a major sponsor for 9 of the past 11 years.

Now in its eleventh year the sponsors are listed as Samsung, American Express Trans Grid, Pixar Animation Studios.

Intel, who are currently struggling to deliver processors for PC manufacturers after taking on the contract to supply Apple with modems after a fall out with Qualcomm was the early pioneer of the event spruiking the processing power of their server technology that was used to deliver the processing grunt behind many of the displays.

This year’s event will run from Friday 24 May to Saturday 15 June 2019.

Destination NSW CEO and Executive Producer – Vivid Sydney, Sandra Chipchase made no mention of the exit of Intel who have tipped millions into the event during the past 10 years.

He said, “This year’s Vivid Sydney program is bold, exciting and diverse, offering something for everyone so I encourage those who want to experience this unmissable event to start planning their trip now.”

Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency, and in 2018 attracted 2.25 million attendees, delivering $172.9 million in visitor expenditure into the NSW economy.

 

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