Black Friday & Cyber Monday Gain Aussie Traction
Despite its American heritage, latest research reveals Black Friday and Cyber Monday have continued to gain Aussie traction, with deliveries jumping 10% YoY after the sales events.
Latest numbers from CouriersPlease (CP) forecast delivery volumes during November 23 – November 26 to be bigger than previous years, driven by huge retail discounts, building the events’ public profile.
The logistic company’s data asserts parcel delivery volumes for the week following Black Friday and Cyber Monday spiked 10% YoY in both 2016 and 2017.
“We’re seeing more and more local retailers jump on this event and offer enticing deals in an attempt to convince us to shop online,” claims CouriersPlease.
“We have seen an increase in CP’s delivery volumes around this time which accounts for thousands of items being purchased, and we expect this number to consistently grow as the shopping event becomes more established in our market.”
The company has warned Aussie retailers to adequately prepare for increased delivery volumes this Black Friday and Cyber Monday. It follows a warning to brace for record deliveries this Christmas season.
To snare a deal during Black Friday and Cyber Monday, consumers are advised to plan ahead, thoroughly research, check store return policies, and shop online to avoid long in-store queues.
For international sales, Aussies are advised to consider extra taxes, with GST now applied for all goods under $1000 – a point of contention for retailers in the industry.