Oz Retailers Warned Of Record Christmas Online Orders
Latest data from CouriersPlease (CP) has warned Aussies retailers to prepare for record online shopping orders this month and next, as consumers ramp up their Christmas activities.
Concurrent with the growth of online shopping, CP claims more consumers are opting to do their Christmas shopping online, versus visiting traditional stores.
According to CouriersPlease – which delivered 18 million parcels in 2017 alone – Christmas deliveries have achieved 10% year-on-year growth.
Using its peak delivery data, between October 1 and December 24 CouriersPlease experienced an increase of 1.6 million items from 2016 and 2017.
CP expects the 2018 peak period to be bigger than 2017, having commenced implementation improvements in August to cater to rising demand.
Chief Operating Officer, Hoy-Yen Hooper, asserts local e-tailers should plan for Christmas activity early, encouraging consumers to take advantage of flexible delivery options during the peak season.
“It’s important that retailers have a plan in place during the busiest time of year, to cope with the significant increase in orders and deliveries,” Hooper adds.
“This is also the busiest time of year for shoppers, who often won’t be at home to accept their parcels”
“We encourage retailers to offer their shoppers flexible delivery options to ensure successful first-time deliveries and cut down the time taken to receive parcels if they know they won’t be home.”
To better cater to consumers who are not at home, CouriersPlease offers consumers a range of secure POPStations and POPShops.
As previously reported, Australia Post witnessed record online deliveries in the last Christmas period, with Aussies spending $21.3 billion online shopping last year – a notable 18.7% YoY jump.