ASUS On-Year Revenue Up After 22 Months
AsusTek (ASUS) has returned to revenue growth after 22 months of on-year declines, with consolidated July revenue jumping 5.9% year-on-year to NT$25.53 billion (US$812 million).
Despite the on-year lift, July revenue dived 17.1% on-month, with consolidated revenue from January to July slipping 6.3% YoY to NT$185.57 billion.
According to Taiwanese trade publication, DigiTimes, market watchers attribute fierce competition from MSI, Acer, Dell, HP and Lenovo in the gaming sector for impairing ASUS’ profitability and shipments.
ASUS is forecast to improve notebook shipments and profits in the second-half of the year amid new product launches.
The company’s smartphone has continued to post a loss, however, commentators predict better results in 2020 from better-than-expected sales of its ZenFone 6 series and and gaming ROG Phone II.