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Apple’s MacBook Launch Could Reignite Computer Chip Wars From the 1980s

Apple’s launch of MacBooks with in-house processor chips could restart the great PC chip wars which were at large in the 1980s and 1990s.

The iPhone maker is set to introduce a new range of Mac computers tomorrow with its own Apple-designed chips, officially ending its 15-year relationship with Intel.

Over the next two years Apple will slowly but surely integrate its own chips, using Arm technology and manufactured in Taiwan, in all of its devices across the Apple ecosystem.

Apple is already facing fierce competition in the processor chip market with Qualcomm, the company which provides the chips for companies such as Samsung and Microsoft. Microsoft’s Surface Pro X uses a Qualcomm processor.

But according to Reuters, Apple’s surprise entry into the processor chip market will certainly shake things up.

“Apple diving headstrong into Arm will speed this up,” said Patrick Moorhead, founder of Moor Insights & Strategy.

Arm-based PCs traditionally have better battery life than ones with Intel core processors, as they originated from smartphones where the focus is on power consumption.

In the 1980s, Intel and Motorola were the biggest names in the chip market, with their chips carrying the programming for most of the desktop computers in play at the time.

In 1984, Apple’s Macintosh was using an early Motorola chip, while Intel powered IBM’s line up of PCs.