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Apple to launch new iPhones

SAN FRANCISCO – Apple has officially named the day. It will hold an event on September 12 at the Steve Jobs Theatre in the company’s Cupertino, California, campus, where it is widely expected to unveil new iPhone models.

Analysts believe Apple plans to release three new smartphones this year, including one with a larger display than previous models. They also expect Apple to launch an iPhone with an edge-to-edge display, similar to the iPhone X but using less-costly LCD screen technology – and perhaps a new Apple Watch.

Apple’s event invitation makes heavy use of the colour gold, fuelling speculation on social media that the company plans to launch a gold-coloured successor to the iPhone X, which was made available only in silver and grey last year.

Documents filed at the US Federal Communications Commission and unsealed earlier this year showed Apple had sought approval for a gold version of its iPhone X, but it never released this model.

Apple shares were up 2.2 percent at the weekend, reaching an all-time high of $227.97, and giving Apple a market capitalisation of US$1099 billion.

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