Apple has quietly pulled its Beats headphones landing page from its US website as the company prepares to launch its rumoured over-ear headphones AirPods Studio and HomePod speaker.
The previous landing page for Beats products, which included the new Beats Pro earbuds, was mysteriously dumped this week, originally reported by Apple Terminal.
The Australian version of the Beats landing page, however, remains up and running for now.
Apple has slowly but surely removed all references and links to Beats from his support pages and retired its Beats Updater utility, which lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.
The US website still sells Beats products on its online store as of October 13. The Beats tab is still currently sitting on the menu of its ‘Music’ category, too.
It comes as Apple also removed third-party audio products from the likes of Sonos and Bose from its online store, only displaying Apple-branded items within the ‘headphones and speakers’ section.
Apple also reportedly informed US retail employees to remove rival audio maker products from its physical store.
The tech giant is seemingly making way for its anticipated launch of over-hear headphones, rumoured to be named AirPods Studio.
However, noted Apple analyst Jon Prosser has suggested Apple will not be launching the headphones alongside the iPhone 12 during this week’s Apple event.
Prosser says the AirPods Studio, HomePod 2, AirTags and Macs will not be in the product line-up on October 13.
