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Google Launch Voice Commands For Nike Sneakers

Nike has further embraced the integration of fashion and tech, with the deployment of Google Assistant voice commands to wearers of its basketball shoes – “Hey Google, tighten my shoes.”

The Nike Adapt BB basketball shoes boast a ‘power-lacing system’, which tightens sneakers at the push of a side button.

Google has now rolled out ‘Hey Google’ capabilities to the Nike Adapt companion app, offering shoe tightening by speaking into a person’s smartphone.

It comes as Google ramps up its third-party virtual assistant support to nearly thirty apps including Spotify and MyFitnessPal.

The Nike smart shoes retail for around US$400 and incorporate built-in motors and train sensors to gauge shoe tightening.

Users can take customisation even further by inputting different setting for different moments of a game – preset via the Nike Adapt app. More digital services are also tipped to roll-out over time.

Consumers can further adjust Google Assistant commands for their Nike sneakers via the app.

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