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Apple Goes From Bad To Worse Orders Slashed Design Slammed

Apple has gone from bad to worse with the Company forced to cut production of their iPhones in some cases by up to a third as consumers desert or fail to renew their iPhone due in part to poor quality and battery life.

The US Company whose stock is also falling has now been forced to cut component orders for all three iPhone models launched in September at the same time Former Apple chief evangelist Guy Kawasaki has slammed Apple for delivering design over practicality such as better battery life.

He claims this was a huge mistake by the tech giant.

Mr Kawasaki is a well-known figure from Apple’s illustrious past, having been instrumental in popularising its Macintosh computers in the 1980s, and his comments came in response to questions about Australians increasingly buying cheaper iPhone models, such as the iPhone XR or iPhone 8, instead of the latest top-tier iPhone XS or XS Max.

“If Apple introduced a phone that had double the battery life but was also thicker, I’d be buying it tomorrow,” he said. “You have to charge your phone at least twice a day and God forbid you ever forget to do that” he said.

Now a lower-than-expected demand for the new iPhones and Apple’s decision to offer more models has made it more difficult to anticipate the number of components and handsets the company needs, according to the Wall Street Journal.

Apple shocked investors a few weeks ago with a lower-than-expected sales forecast for the Christmas quarter, prompting certain suppliers to issue warnings that pointed to weakness in new iPhone sales.

Forecasts have been particularly problematic for iPhone XR, with Apple cutting its production plan by up to a third of the nearly 70 million units some suppliers had been asked to produce between September and February, the paper said.

As recently as last week, Apple informed several suppliers that it lowered its production plan again for iPhone XR, the Journal reported.

The company started selling its latest phone generation, the iPhone XS and XS Max, in September and the XR model in October.

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