Expectations around Apple’s first foldable iPhone are shifting, with fresh reports suggesting the device may arrive later than previously anticipated.

While earlier rumours pointed to a September debut alongside the iPhone 18 Pro range, new analyst insights indicate the foldable model could begin shipping closer to December. That timing suggests Apple may separate the announcement and release, rather than launching all flagship devices together.

If that proves accurate, Apple could still use its traditional September event to introduce the foldable in a limited way, potentially offering an early look at the device and its technology while confirming a later availability date.

A staggered approach would allow the iPhone 18 Pro models to take centre stage during the initial launch period. By spacing out releases, Apple could avoid splitting consumer attention and give each product its own sales window. It would also extend the lifecycle of hype, with the foldable continuing to generate interest in the months leading into the end-of-year shopping season.

There is precedent for this kind of strategy. Apple has previously introduced devices at one event and released them later, using the gap to build anticipation while managing supply and demand.

The foldable iPhone is expected to sit at the very top of Apple’s pricing structure, which may also influence its timing. Launching closer to the holiday period could maximise visibility and appeal for premium buyers.

Looking beyond the foldable, the broader iPhone roadmap may also be evolving. Some reports suggest the standard iPhone 18 range could arrive in early 2027 rather than alongside the Pro models. That launch window may include a lower-cost variant and potentially a new addition to the line-up, although details remain uncertain.

For now, the foldable iPhone appears to be edging closer to reality, but buyers may need to wait a little longer than expected before it reaches their hands.