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Apple Ad Takes Aim At Facebook, Google’s Privacy Practices

Apple has released an amusing new television commercial that touted its own anti-tracking tool while taking a not-so-subtle swipe at Facebook and Google.

The ad highlights the iPhone’s new App Tracking Transparency feature.

In the commercial, set in an auction house, protagonist Ellie’s private info is sold off to the highest bidder, including her emails, location data, contacts, chemist transactions, and even her texts.

“It’s your data”, we are told. “iPhone helps to keep it that way.”

In conjunction, Apple has released the ‘Day in the Life of Your Data’ whitepaper which turns the screws further.

“A complex ecosystem of websites, apps, social media companies, data brokers, and ad tech firms track users online and offline, harvesting their personal data,” it reads.

“This data is pieced together, shared, aggregated, and used in real-time auctions, fueling a $227 billion-a-year industry. This occurs every day, as people go about their daily lives, often without their knowledge or permission.”

This new privacy stance has already cost Facebook an estimated A$16.7 billion.

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