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Android Cleans Up SmartPhone Market

Android has an ‘unassailable’ hold of the smartphone market with Applie and their iOS losing share as consumers swich to an Android device.

According to Strategy Analytics the Android operating system secured a record 88 per cent share of the global smartphone market in the third quarter, as BlackBerry and Windows Phone “all but disappeared”.

Android handsets claimed 88 per cent of all shipments in Q3, the highest market share ever for the Google OS.

A total of 328.6 million Android-powered phones were shipped in the three months ending September, according to the firm, marking a 10.6 per cent leap compared with this time last year.

Woody Oh, director at Strategy Analytics, said: “Android’s leadership of the global smartphone market looks unassailable at the moment.

“Its low-cost services and user-friendly software remain attractive to hardware makers, operators and consumers worldwide.”

However, Oh warned that things might not be so easy for Google in the future owing to the “overcrowding” of the platform, and even suggested that the firm’s own Pixel smartphones could cause Android’s popularity to slip.

“Several challenges remain for Google. The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google’s new Pixel range is attacking its own hardware partners that made Android popular in the first place,” he said.

Still, Google is unlikely to be too fussed at the minute, as Android’s record market share took a bite out of Apple’s iOS, which slipped from 13.6 per cent in 2015 to 12.1 per cent in the quarter just gone.

It’s worse news for BlackBerry and Windows Phone. The analyst firm’s ‘others’ category, which bundles the two flailing operating systems, accounted for just 0.3 per cent of the market in Q3, down from 2.3 per cent this time last year.

Neil Mawston, executive director at Strategy Analytics, said: “BlackBerry and Microsoft Windows Phone have all but disappeared due to strategic shifts, while Tizen and other emerging platforms softened as a result of limited product portfolios and modest developer support.”

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