Amazon said it has shut down 600 third-party sellers, operating roughly 3,000 online stores that sell Chinese brands on its marketplace, citing its Anti-Manipulation Policy for Customer Reviews.
The move continues Amazon’s bid to stamp out fake reviews, after announcing earlier this year that during 2020 alone, it had stopped more than 200 million suspected fake reviews before they were published.
Cindy Tai, Amazon’s vice president for Asia Global Selling, announced the recent bans on China Central Television, assuring that the clamp down is not aimed at Chinese sellers.
“Customers rely on the accuracy and authenticity of product reviews to make informed purchasing decisions and we have clear policies for both reviewers and selling partners that prohibit abuse of our community features,” the company said in a statement.
“We suspend, ban and take legal action against those who violate these policies, wherever they are in the world.”