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Amazon Reaches 100 Million Prime Subscribers

Amazon CEO Jeff Bezos says there are now more than 100 million Prime subscribers since the service began 13 years ago.

Bezos shared the news via the company’s annual shareholder letter. This is the first time Bezos has disclosed how many people subscribe to the Prime service.

In a letter to its shareholders Bezos highlights some of his company’s achievements which include Amazon shipping more than five billion items with Prime worldwide last year with more members joining Prime than in any other year both worldwide and in the USA.

For the first time in the company’s history last year, more than half of the units sold on Amazon worldwide were from its third-party sellers, including small and medium-sized businesses (SMBs).

The letter also says 2017 was its best year for hardware sales with customers buying tens of millions of Echo Devices with Echo Dot and the Fire TV Stick being the best selling product across all of Amazon – across all categories and all manufacturers.

A Prime subscription costs $99 a year giving reduced shipping fees plus access to its video and music services.

Amazon has 560,000 employees worldwide.

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