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Aldi Looks To Online Shopping

German supermarket chain Aldi is reportedly considering building an online shopping presence after watching Woolworths’ digital sales skyrocket by 92 per cent in the pandemic.

The $90 billion retail giant does not have an online shopping option on its website despite the COVID-19 sales bonanza across Aussie retailers, including Woolworths, JB Hi-Fi and Bunnings.

Woolworths profits hit record levels and CEO Brad Banducci says he expects digital visits will trump physical visits to stores in the near future.

However, Aldi is adopting the ‘wait-and-see’ approach before it jumps on the fast-moving online shopping bandwagon.

“Currently, the trade off to offering online shopping for the grocery sector means costly overheads,” an Aldi spokeswoman told News.com.au.

“It’s no secret that we are different from the competitors. These differences continue to be the reason millions of Australians choose to shop with us every week.”

Aldi says it will consider adding online shopping at an opportune time.

“Once we have a business model to deliver online shopping, without compromising on the price of our products, that is when we will act,” the spokesperson continued.

Aldi has over 500 physical stores across Australia and sells a number of consumer electronics and whitegoods.

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