The loss of Cambridge Audio appears not to be an issue for Melbourne based distributor Synergy Audio who from October 1 will distribute the Advance Paris range of audio products, which Synergy management believes will deliver better returns for the business than Cambridge audio products which are set to be distributed by Busisoft.

According to Phil Sawyer CEO of Synergy Audio, Cambridge Audio products maxed out at around $2,500 while the Advance Paris range has products that start at $549 to over $18,000.

“I would rather a more focused or tight retailer network for Advance Paris.  Given the wider and deeper product range of the brand, this should result in higher turnover per store.”

During the past two years and following a major capital investment, the European brand that manufactures CD players, Network Streamers, all in one integrated amplifier including Pre and Power Amplifiers (both stereo and mono block) have managed to totally redesign their range of products.

This has resulted in a range that Sawyer describes as affordable and “incredibly advanced”.

“Advance Paris is a premium French brand specializing in high fidelity components since 1995. Their new range of hi-fi components bring unmatched price points, features and outstanding quality to hi-fi enthusiasts and music lovers alike” claims Sawyer.

“The speed at which things happen in this Company is amazing. Today they are one of the most exciting and innovative companies to join the top-tier of global hi-fi brands in recent years” he added.

“While the company is over 25 years old, the current range is truly remarkable. The combination of feature-set, performance and price points are unique in the market”.

Sawyer believes that dealers who stock this range will see a major increase in ASP over what they achieved selling Cambridge Audio products.

Dimitri Peucelle the CEO of Advance Paris spent 17 years as a senior executive at UK Company Dyson where he was responsible for their European success.

He said, “We are thrilled to cooperate with Synergy Audio Visual for the launch of Advance Paris in Australia as we endeavor at developing the highest standards for hi-fi lovers while ensuring our technology exceeds expectations”.

“Our new range developed during the last two years, years has been the trigger for a world-wide recognition, we now look forward to sharing our range of products which bring a high level of audiophile features for music lovers” he said.

He added “We look forward to growing Advance Paris’ business in Australia and to bringing their formidable technologies to enthusiasts and music-lovers alike”.

Sawyer claims that the addition of Advance Paris product underpins Synergy Audio Visual’s role as the leading independent importer and distributor of premium audio and video products for Australia.

Advance Paris products will be available via Synergy’s specialist retailer network from 1 October 2023 and are available for pre-order at this stage.