Acer Predator Sales Soar As LCD Monitor Shipments Rise 103%

One of the most popular PC products at this year’s IFA Show in Berlin was Acers ‘Predator range with one of their workstation being so big it needed wheels, the device is due in Australia shortly.

The Predator gaming brand is fast turning into a big success for Acer who are now starting to seriously challenge brands such as Alienware, MSI and the struggling ASUS.

The most popular new PC product at IFA, was the Companies new Acer Predator Orion 9000, a gaming desktop computer that comes in a heavy, industrial-looking case with a window on the side and meshed metal on the front, back, and top.

ChannelNews played with the device which comes with an 18-core Intel Core i9 Extreme Edition processor, up to 128GB of quad-channel, DDR4 RAM, up to four graphics cards, and up to 44 terabytes of storage.

Other options include an AMD Radeon RX Vega graphics cards or Nvidia GeForce GTX 1080ti cards. Set to cost around $2,500 the desktop along with the entire Predator range is set to be pushed via an extensive new marketing campaign.

The Taiwanese Company is ramping up marketing budgets for its gaming notebook business, and will support e-sport teams in various States.

Acer has been hosting Acer Day promotion activities in Australia and this will continue in 2018 according to local Acer executives.

Acer has also been expanding its gaming product lines from PCs to peripherals such as earphones and mice that feature Acer-developed technologies. Acer is also seeking suppliers for its peripheral products.

The big PC Company whose products are extremely popular in Europe, recently revealed its gaming LCD monitor shipments soared 103% on year in first-half 2017 with their revenues growing 50%, mainly due to the launch of mid-range models, according to Victor Chien, Acer’s general manager of Display business.

Chien expects similar growths in the second half and Acer’s gaming LCD monitor shipments in 2017 will double from the previous year.

Chien pointed out that Acer’s old strategy was to focus on releasing top-end models with high prices, but in the first half of 2017, Acer began expanding into the mid-range segment and released mainstream models priced below $500.

At IFA Acer launched its 35-inch 21:9 gaming monitor, the Acer Predator X35 for the second half of 2017 and is also planning to release new mid-range models for the period later. Chien expects Acer’s mid-range and high-end product shipment ratio to reach 2:1 for the second half of 2017. Although the product ASP will drop, overall profits are still expected to meet the company’s expectation, Chien said.

Despite the overall decline in the monitor market, Acer is still expected to ship around eight million LCD monitors in 2017, about the same level as in 2016. Acer shipped 150,000 gaming monitors in 2016 and the volume is expected to double to 300,000 units in 2017 and may grow further in 2018, with bundling promotions with its gaming desktop products, Chien added.

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David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.