Acer Deliver 172% Lift In OZ Profits, Concept D Set To Drive New Growth
Acer Australia has delivered a 172% lift in profits; revenues have jumped from $297M to $307M in a year when the Company that dominates in the gaming and schools market won no major contracts.
The Taiwanese Company who is now expanding back into the B2B market in Australia is also set to take on Apple with a brand new initiative called Concept D.
Profits after tax rose from $900,000 in 2018 to $2.69M at December 2018.
According to Darren Simmons CEO of Acer Australia the growth has come from improved management of resources and “generic growth” in markets such as education, gaming, enterprise and now B2B.
ChannelNews understands that the Company will announce a major contract win shortly that will bolster 2019 revenues.
Globally Acer is the #1 gaming brand with their Predator range and in Australia they are the #1 supplier to Australian education institutions and schools.
According to Simmons the Company is confident that Concept D will deliver new growth in Australia and that the new systems will be an alternative to costly MAC PC’s which are widely used by designers.
Concept D is a premium high-end desktops, notebook PCs and monitors range designed for professional and amateur creators.
The PC’s are built around Xeons, Quadros and ECC memory technology.
Noise wise the PCs deliver high end grunt at less than 40 decibels, the new range set to be launched by Acer Australia shortly.
The Concept D 500 is a workstation that has a built in wireless charger for smartphones.
It is stylish with a wooden top and white rounded front and comes with three USB-A and one USB-C, plus headphone and mic jacks, an SD cards slot and a Qi wireless charger on top.
According to Darren Simmons CEO of Acer Australia the Company aims to deliver growth in 2019 by converting people doing 3D design, online web sites, video editing, photo retouching and more who are buying gaming systems for their power.
“Predator gaming is a huge, successful part of Acer’s business, despite all the accompanying baggage that comes with gaming gear, like flashy lighting schemes and overwhelming command centres. These features are being eliminated without compromising on the raw power that these quiet machines deliver” said Simmons.
Worldwide is a major sponsor of eSports and will this weekend be a major sponsor of IEM the Extreme Masters event being held at Homebush in Sydney.