EXCLUSIVE: Sharp Quits OZ TV Market
Sharp has told partners that they will not be offering any new TV models to Australian retailers.
Confirming the move to ChannelNews Joe Constantino Sales and Marketing Manager at Sharp Australia he said “We are out of LED TV’s. We had intended on offering our new 2015 range but after evaluation of the Australian market we have chosen to quit the market and we are now running out the current stock we have in the channel”.
Constantino said that Sharp Australia was not moving to a distribution model and that the Company is set to launch an expanded appliance range in Australia. He said that the range will include new refrigerators, microwaves and steam ovens.
He said Australians are moving to healthier eating and in Japan the bulk of microwaves come with steam an area where Sharp is dominating.
Sharp has competed in the Australian TV market for over 30 years, in the CRT era they were a market leader along with Thorn, Grundig, Sony and RCA.