Samsung Tablet Sales Up As Apple iPad Sales Slump

Demand for Lenovo who is set to launch a new range of
consumer electronics products into the retail market in Australia and Intel
powered tablets are set to grow claim researchers. 

Overall growth for 2014 is set to be only 2.5%. Apple and
Samsung continued to lead branded vendors in unit share during 1H 2014 although
with mixed fortunes. Even though the top two branded tablet suppliers combined
for nearly 70% of all shipments, Lenovo and Intel are increasingly being seen
as the next growth engines for the wider tablet ecosystem.

Apple iPad units were down 13% while Samsung units were up
about 26% year-over-year in the first six months of the year. “The roller
coaster ride from the leading two tablet vendors has market watchers looking to
other vendors to create sustainable growth,” says senior practice director Jeff
Orr. “All eyes are on Lenovo as it is one of few to demonstrate consistent
growth over the past year.”

Within the tablet supply chain, Intel continues to show
progress toward its goal of 40 million devices powered by its processors in
2014. While many tablets will come out in non-branded models, 2014 looks to be
the tipping point for Intel’s mobility processor strategy. The company has also
set up market-specific relationships that should propel it forward during 2015.
“Forty million units is only a minor dent in ARM’s domination of tablets,
though Intel is quickly becoming a formidable applications processor
architecture competitor,” adds Orr.

These Media Tablet and eReader Market Data findings are part
of ABI Research’s Media Tablets, Ultrabooks and eReaders Market Research which
includes Research Analysis, Market Data, and Insights on technologies shaping
the future of the mobile device industry.