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IDC: Asia Pacific PC Market Decline Slowed In 2014, Lenovo Retains Top Spot

IDC: Asia Pacific PC Market Decline Slowed In 2014, Lenovo Retains Top SpotThe figures represent an easing in the annual rate of decline, marking an improvement on 2013’s 10.3 per cent fall.

In the 2014 fourth quarter, the market was flat year-on-year, reaching 25.9 million units, which was marginally higher than the IDC’s initial forecasts.

Lenovo grew its market share from 24.9 per cent in 2013 to 26.5 per cent in 2014 – which the IDC stated was bolstered by its home market of China, and fuelled by aggressive prices in markets like Indonesia – while its year-on-year unit growth dropped 0.4 per cent.

Dell was the only vendor in the top five to grow annually (posting 7.8 per cent unit growth), claiming second place, and growing its market share to 10.9 per cent, up from 9.4 per cent in 2013.

HP fell to third place, claiming 10.1 per cent market share (down from 10.5 per cent in 2013), with its unit growth declining 9.4 per cent year-on-year.

In fourth place, Acer’s unit growth declined 14 per cent year-on-year, with its market share dropping from 8.2 per cent in 2013 to 7.5 per cent, while, in fifth place, Asus’ unit growth dropped 0.7 per cent, with its market share growing from 6.9 per cent to 7.3 per cent.

“The good news is that 2015 should not contract as much as last year,” commented Handoko Andi, IDC Asia Pacific research manager for client devices research. “While high retail channel inventory and uncertain economic conditions will still bear down on China, upcoming commercial sector activity should help offset that somewhat.

“India should still have post-elections momentum and yet another large education tender. Indonesia should similarly have post-elections momentum, although high inflation and currency fluctuations are downside risks.”