Win 8 Was A Lemon Now Microsoft Strips Revenue From Retailers With Free Windows 10
The US Company has introduced the Microsoft HoloLens which is a headset that allows people to interact with holographic images, allowing them to play video games and build 3-D models.
The event was to be a function showcasing Windows 10 however the headset stole the event and the headlines.
Microsoft said that the headset would be available around the same time that Windows 10 is released, which is expected to be later this year, however the Company has refrained from announcing a price.
Microsoft’s so-called holograms bridges the gap between augmented reality and virtual reality. With the large headset on, users can still see the real world, and computer generated objects are displayed in front of them. These objects are controlled using motion sensors built into the headset.
Satya Nadella, Microsoft’s chief executive, said he viewed the headset as heralding a big shift in technology. “Our industry’s progress is punctuated by moments of category creation,” he said. “Windows and holographic computing is one such moment.”
HoloLens represents a deviation from the virtual reality headsets on which others including Facebook, Samsung and Sony, have focused. The headset is part of the emerging category augmented reality, in which virtual 3-D objects appear to be inserted into the real world.
The HoloLens headset is see-through so that people who wear it can continue to see the physical environment around them, unlike virtual reality headsets that completely envelope people with 3-D imagery.
Microsoft said the product is also relevant to business. In one demonstration, a Microsoft employee created a 3-D model of a drone, using hand gestures to manipulate software tools that were visible to her through the lenses of the headset.
The big shock for retailers was that Microsoft is set to give away for free their new Windows 10 operating system.
Microsoft claims that the reasoning behind the “free” strategy is that they want to win over more software developers to its technologies however most analysts claim it’s because less than 11% of consumers who own a Windows based PC upgraded to the hapless Windows 8.
Microsoft said people using the two earlier versions of its operating system, Windows 7 and Windows 8.1, would be able to update their computers to Windows 10 free for the first year after the new software is introduced.
The move is designed to try and get hundreds of millions of consumers to upgrade quickly to the new version as opposed to moving to Apple based PC’s or Android or Chrome OS.
During the past few years and following the decline of Windows based smartphones and tablets software developers have dumped development for Windows in favour of Apple iOS or Google based operating systems.
Developers of popular consumer applications have refused to develop for Microsoft despite being offered millions in incentives.
With its decision to stop charging for upgrades, Microsoft is also emulating Apple, which has been effective at getting users of its Macintosh computers to keep their systems updated with new operating systems.
Terry Myerson, an executive vice president at Microsoft tried to convince attendees to the event that “this” version of the Windows OS is different.
“Windows 10 changes the rules of the game and redefines the relationship between us and our customers.” he said.
Ironically Steve Ballmer the former CEO of Microsoft said the same thing when Windows 8 was launched.
Microsoft also said Windows 10 would include a version of Cortana, a Siri-like digital assistant that was previously available only for Windows Phone.