Lenovo Throws Down The Gauntlet To Microsoft, HP And Dell

In a statement issued to ChannelNews by Lenovo regional Marketing Director Nick Reynolds Lenovo said “Lenovo has no plans to participate as a Surface Pro reseller. We are dedicated to developing a portfolio of innovative and cutting edge products to delight users, including those who would consider Surface Pro.  

“Lenovo will continue to design and sell detachable and convertible devices. We have invested heavily in world class product development and have no plans to cede this space of the market to competitors”. 

Lenovo management believe they have a superior product offering to what Microsoft is offering with their new Surface Pro 4 which is due to be announced later this month.

Microsoft who are throwing money at mass retailers to sell their PC hardware offering recently announced partnerships with Dell and Hewlett Packard both are Companies that are under threat in Australia from a surging Lenovo the world’s #1 PC company.

Throwing down the gauntlet to their competitors Lenovo said “We plan to accelerate our sales and significantly grow our market share in this space.  You can expect to see even more exciting and innovative products announced at CES in January 2016”.


The Lenovo 2-in-1 products currently include the ThinkPad Helix (Gen 2) and the newly announced IdeaPad Miix 700 and ThinkPad Yoga 260.

Reynolds said “We have the right products and the right business model. Overall, the announcement of the Microsoft Surface Pro reseller partnership by Dell and HP helps to strengthen Lenovo’s position in the marketplace. It highlights that Microsoft, Dell, and HP must partner together to achieve something that Lenovo already offers: world class products and services and support”.


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