Intel Now Playing At The Sydney Opera House
The partnership will include a digital content series, live on-site activations, along with a range of projects trialling the latest Intel technologies to “create new experiences and crack the world’s busiest performing arts centre open so the world can see inside”.
Intel Broadcast Studios, the Opera House’s first naming rights sponsorship, will feature the latest available Intel technology, as part of an equipment upgrade that has already commenced, with performances to be recorded and also broadcast to a larger audience via live streaming.
The partnership will also “deliver unique content and live experiences to bring the diversity of the Opera House to life beyond the precinct, from contemporary music and talks and ideas to the building itself”.
“As one of the world’s most recognisable buildings, the Opera House offers exciting opportunities to collaborate,” Intel ANZ managing director Kate Burleigh commented.
“We want to test and implement new technologies and create richer experiences that will enable both visitors and digital audiences to crack open the Opera House and look inside its iconic sails.”