Consumer Notebook Push Sees Aussie PC Market Grow 12pc
The positive start to the year continues the growth trend from last year’s Windows XP migration, IDC says, with higher spending in the consumer segment driving growth. Convertible notebooks, allowing multi-purpose use, were especially popular.
“The currency fluctuation impact on PC sales was minimal, as vendors initiated aggressive price promotion campaigns and pushed large volumes of entry-level devices into the market,” says Sagar Raghavendra, IDC client devices analyst.
“Microsoft’s BingBook program was also a contributing factor to higher notebook shipments.”
H-P maintained top position in the market with a 23 per cent market share, followed by Apple and Lenovo, commanding 20 per cent and 13 per cent, respectively; Dell (12 per cent) and Acer (9 per cent) rounded out the top five.
The IDC noted that Lenovo’s foray into the consumer space in last year’s fourth quarter has reaped benefits, with Lenovo seeing exponential growth in the segment.