Indesit Appliances Range Set To Launch In Oz With Bush As Distributor
Indesit’s inaugural range will consist of two front loading washing machines, a 7 kg model and an 8 kg model, a dryer and a front loading washer/dryer combo, along with a dishwasher, which will be available in stainless steel and white.
“Indesit is a highly regarded and affordable Italian brand and its arrival in Australia will provide consumers in this country with the choice of quality European ingenuity, both in aesthetic design and quality manufacture, at a price-point that pleases,” Bush Australia sales director Brian Rodgers commented.
“While our first products to market will focus on laundry and dishwashing, cooking range and expanded laundry offering will soon follow later in the year.”
Rodgers stated the laundry appliances set to be launched in Australia are “top selling appliances in major markets such as Italy, the UK and Russia”.
“Indesit will have a small retail base when launched in July 2015, however the product will also be available for purchase online for any consumers interested in an Indesit appliance where a traditional retailer is not available,” he stated.
“We expect the brand to experience fast growth and our retail base is set to expand throughout 2016 and beyond.”
The launch range includes:
Front load washer: