Apple, Huawei Winners, MS Big Phone Mart Loser
However, Apple and Huawei bucked the trend and grew rapidly to each gain several points of marketshare in the quarter.
Huawei was the star performer, as the Chinese company captured a record seven percent marketshare and overtook Microsoft to become the world’s third largest mobile phone vendor for the first time ever.
Microsoft’s mobile market share plummeted in Q2 from 11.8 percent to 6.4 percent year-on-year, with just 27.8 million units shipped during the quarter, down from 50.3 million.
Meanwhile, Huawei’s seven per cent market share was up from 4.8 per cent year-on-year. The Chinese company shipped a total of 30.6 million units, up from 20.6 million.
In total, mobile phone shipments grew 2 per cent annually to reach 435 million units in the quarter, with Samsung and Apple claiming the top two positions, respectively.
Samsung claimed a 20.5 percent market share, down from 22.3 per cent year-on-year, shipping 89 million units, down from 95.3 million,.
Apple captured 10.9 per cent of the market, up from 8.2 per cent, shipping 47.5 million units, up from an estimated 35.2 million.
“Samsung has stabilised volumes in the high-end, but its lower-tier mobile phones continue to face intense competition from rivals such as Huawei in Asia,” said Strategy Analytics executive director Neil Mawston. “Apple grew 35 per cent annually, outperforming as consumers in China and elsewhere upgraded to bigger-screen iPhone 6 and 6 Plus models.”
Xiaomi rounded out the top five, capturing a 4.6 per cent market share, up from 3.5 per cent year-on-year, and shipping 19.8 million units, up from 15.1 million.