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Microsoft, Yahoo Swing Together

Microsoft, Yahoo Swing TogetherThe new deal removes the exclusivity from the original arrangement. Yahoo will be given more freedom to enhance the search offering on its platform.

The vast majority of searches and ads will be Bing based, but Microsoft will now be the exclusive seller of those ads.
Yahoo will sell exclusively for its Gemini ads platform, and will integrate sales and engineering teams to work closer on “creating a better experience for advertisers.”