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Telcos Shrug Off Price War

Telcos Shrug Off Price War

“There is no evidence of an aggressive pricing strategy from Vodafone and/or Optus in a bid to curtail the market share gains made by Telstra,” said Citi analyst Justin Diddams in a client note.

“The industry focus remains on profitable growth, using handset subsidies and bonus offers to recontract.

“Optus has tweaked its prepayment plans and launched a smartphone upgrade offer. Telstra has responded with an identical smartphone upgrade offer. 

“It’s a lot of cat-and-mouse games from the operators.”