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Google Tech Spend On The Rise

Google Tech Spend On The Rise

Currency fluctuations also dented revenue from its maturing Web-advertising business.

Google’s main search business showed signs of strength and there was optimism that the company will use its cash to enter more new markets and secure future growth.

The company’s revenue would have been $541 million higher from the prior quarter had it not been for the growing strength of the US dollar.

Marketers also paid less for mobile ads, driving down the average price of spots by 3 percent. But Q4 net income still rose 41 percent to $4.76 billion from $3.38 billion a year earlier.

Revenue including PlayStore and Chromecast rose 18 percent to $12.4 billion.

Google shares rose 4.7 percent to $537.55 at the close in New York.



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