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Yamaha Brings Hearing Protection Tech To New Earbuds

Yamaha’s new TW-E3B true wireless headphones will come equipped with a new technology the company is calling ‘Listening Care’.

Listening Care claims to offer a full-range of sounds, from high to low frequencies, even at lower volume settings. The idea is to battle the temptation users have to crank the volume — most earphones suffer reduced frequency ranges at lower volumes — and thereby save their long-term hearing.

“We’ve seen the World Health Organisation estimate that by 2050, nearly 2.5 billion people are projected to have some degree of hearing loss,” Yamaha explains.

“In fact, the World Health Organisation estimate over one billion young adults are at risk of permanent, avoidable hearing loss due to unsafe listening practices.

“Listening Care solves this issue, allowing lower volume listening by intelligently adjusting sound frequencies to maintain the full-range sound”.

The tech will be rolled out the TW-E3B, which also offers Bluetooth 5 with Qualcomm aptX support, IPX5 water resistance, 24 hours of playtime (six in the buds, three full charges in the case), USB-C charger, and four eartip options.

The earbuds will be out from next month in Australia, at an estimated RRP of $229.